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the iconic japanese footwear brand Onitsuka Tiger, founded in 1949, has chosen the champs-élysées for its new flagship store in paris. designed by the architecture firm Studio Dini Cataldi, the store spans two floors and features yellow as its signature colour. japanese heritage and the sophistication of the ville lumière come together here to create a timeless atmosphere. the quintessentially parisian façade, which incorporates the bold lines and colours of the interior design, creates an instantly recognisable atmosphere. inside, Viabizzuno contract’s large lightbox create light openings in the ceiling amplifying the space and the light panel’s by Viabizzuno contract integrated into the displaying systems provide proper lighting for the footwear and accessories on display.
the intentionally chosen colour for retail lighting is terracotta orange.
its dynamic nature expresses the ability to guide one through an immersive experience, communicating value and enhancing details.
a variety of needs coexist in retail spaces, to create an atmosphere that encourages customers to dream by stimulating their imagination; to enhance the products on display by highlighting their colours, lines and materials.
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